Specification Product Information Cards is a proven media platform that is ideal for promoting new and existing products and services. Published bi-monthly SPI Cards are an excellent addition to any media schedule. Produced both in print and digital format SPI Cards provide a simple and cost effective way to generate extra sales leads and traffic to your website.
Each pack of cards is sent out to a combined print and digital circulation of 17500 specifiers working across a wide range of construction sectors. This includes commercial, public & private sector, industrial, private and social housing, health, education, regeneration and refurbishment projects. The circulation is meticulously selected from a database of readers that have enquired to products and services from across the TSP Media architectural and building media portfolio. It is further strengthened with the addition of working specifiers drawn from Glenigan with whom we have a unique third party data agreement.
The circulation of the digital card pack is further enhanced via an ebulletin that drives readers to the digital issue.
Specification Product Information Cards now feature TSP Media’s new enquiry service that captures print enquiries, page views and click through’s from the digital version. This enables advertisers to fully evaluate the success of each product campaign
